Tangentially related—do you think some humans inherently enjoy browsing?
One of the best changes AI has brought into my life has been the reduction of browsing—I get overwhelmed quickly when there are tons of options. I like to get the answer right away—it keeps my mind rested and clear for other intellectual activities that I consider more rewarding and useful. I know, however, that other people do enjoy the act of browsing—where I'd leave with the first dress that fits me, they'll visit ten shops and have actual fun while doing it.
All this to say—maybe searching will stay alive for a portion of users who take pride/joy out of the searching and browsing process?
Yes, 💯. This makes total sense - and I love the contrast you draw between efficiency vs delight. I think browsing scratches something instinctual for some people - like foraging or creative exploration. For others it feels like options paralysis or mental clutter.
Performance marketing probably ruined browsing online a bit, with all those Product Listing Ads and sponsored links, not very inspirational. (but very effective)
It also depends on whether one even enjoys the act of … shopping.
Either way, you’re right: browsing won’t disappear entirely. It just might become more intentional - or feel more like a luxury than a default.
Brands must write for humans but structure for machines.
Great summary !
Merci Grazie!
Hey Jennifer,
Tangentially related—do you think some humans inherently enjoy browsing?
One of the best changes AI has brought into my life has been the reduction of browsing—I get overwhelmed quickly when there are tons of options. I like to get the answer right away—it keeps my mind rested and clear for other intellectual activities that I consider more rewarding and useful. I know, however, that other people do enjoy the act of browsing—where I'd leave with the first dress that fits me, they'll visit ten shops and have actual fun while doing it.
All this to say—maybe searching will stay alive for a portion of users who take pride/joy out of the searching and browsing process?
Does this make any sense?
Yes, 💯. This makes total sense - and I love the contrast you draw between efficiency vs delight. I think browsing scratches something instinctual for some people - like foraging or creative exploration. For others it feels like options paralysis or mental clutter.
Performance marketing probably ruined browsing online a bit, with all those Product Listing Ads and sponsored links, not very inspirational. (but very effective)
It also depends on whether one even enjoys the act of … shopping.
Either way, you’re right: browsing won’t disappear entirely. It just might become more intentional - or feel more like a luxury than a default.